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Every text field in a step has a Variable picker and a Preview button.

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Variables

Filled from the stored LinkedIn profile (enrichment). Always give these a fallback — not every profile has every field.{{enrich.about}} · {{enrich.current_title}} · {{enrich.current_company}} · {{enrich.years_in_role}} · {{enrich.months_in_role}} · {{enrich.previous_company}} · {{enrich.previous_title}} · {{enrich.school}} · {{enrich.degree}} · {{enrich.top_skill}} · {{enrich.skills}} · {{enrich.language}} · {{enrich.follower_count}} · {{enrich.connections_count}} · {{enrich.recent_post}} · {{enrich.recent_post_date}}
{{ai.your_key|fallback}} inserts a line written ahead of time for that lead — for example an opening sentence.Only a line a person approved is ever used. Anything not approved renders the fallback. See AI variables and the review table.

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Fallbacks

Add |fallback to use a default value when the lead’s field is empty:
Without a fallback, an empty field becomes blank. The picker adds these fallbacks for you:

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Spintax

Write alternatives in single braces, separated by pipes, and one is picked per lead:
  • The pick is seeded per lead, so the preview shows exactly what will be sent, and a retry sends the same text.
  • An option can’t contain braces. Write {Hi|Hello} {{first_name}}, not {Hi {{first_name}}|Hello}.
  • The editor shows the number of combinations under the field.
Length is measured on the longest possible combination. An over-length invitation note fails every single time it is tried, so the validator treats it as a blocking error rather than a warning.

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Conditional text

Leave out a whole phrase when a field is missing, instead of leaving a gap:
{{#if …}}…{{else}}…{{/if}} also works, and blocks can be nested. The condition is true when the field resolves to a non-empty value.

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Preview

Preview fills the text in for a real lead, as sent by the first sender in the pool, and warns you about any variable that would be blank for that lead. It uses the same renderer as sending, so preview and send are the same text — spintax pick included.

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Character limits

The counter under each field turns red once you’re over the limit. With spintax, it counts the longest combination.

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Writing tips

  • Don’t pitch or include links in the first touch.
  • Space follow-ups at least 2 days apart.
  • Offer something useful within the first three outbound touches.
  • Always give first_name a fallback. Imported data is often incomplete.
  • Spintax varies the wording, it doesn’t improve it. A weak message in four flavours is still weak.