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InMail lets a sender message someone who isn’t a 1st-degree connection. It needs a LinkedIn Premium, Sales Navigator or Recruiter account with InMail credits, except for open profiles, which can receive InMail for free.

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How to add an InMail step

  1. Open your sequence, click + where it should go, and pick Send InMail under LinkedIn actions.
  2. Fill in the Subject (up to 200 characters) and Body (up to 1,900 characters). You can use personalization variables.
  3. Choose the InMail API: Classic, Sales Navigator or Recruiter, to match the sender’s account.
  4. Optionally tick Only send to open profiles to send only free InMails.
  5. Connect both outcomes: next and no credit.

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What happens when a sender runs out of credits?

The lead goes down the no credit branch. Connect it to a fallback step, such as Send invitation or Send email, or to End.

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Daily limits

InMails have their own daily cap, which depends on the sender’s warm-up level. Level 0 allows none, level 1 allows 5 a day, and level 5 allows 40 a day. The platform maximum is 50 a day. We recommend 30–50 InMails a day per sender, spread out, so the monthly allowance lasts. See Smart Limits & Account Safety.

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Limits on free InMails to open profiles

LinkedIn allows at most 800 free InMails a month per account to open profiles, and lowers that for some accounts depending on the plan, account history and acceptance rate. Whether a profile counts as open can differ from one sender to another. LinkedIn sometimes refuses a free InMail when the sender has no paid credits left, depending on whether it’s sent through Classic, Sales Navigator or Recruiter. The lead then takes the no credit branch. See Channel Limits & Restrictions.

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Q: Do I need an invitation before an InMail?

No. InMail is the one way to message someone who isn’t connected. A Send message step, by contrast, needs a Send invitation and Wait for connection before it.

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Q: How do I find open profiles?

Open profiles show an Open profile badge on the lead’s page. You can also branch on them with a Condition step, using the Is open profile field.